AFROPUNK is not only a music festival, but a cultural movement that aims to celebrate the voices of those often unheard through music, art, fashion, skate, and film.
In this concept project my mission was to create a new identity system for the 2017 AFROPUNK Festival in Atlanta that was more vibrant, edgy and unique than the existing branding. A major focus in this project was my typography, which I did a majority of by hand. I felt it was important that the AFROPUNK brand felt more human, and alive, and connected to the vibrant people that celebrate the festival each year